February 16, 2021
United Fresh’s sixth annual BrandStorm event will take place online March 9-11. The event will feature the general session Global Marketing: Trends from Abroad, where marketing professionals from around the globe will share perspectives from each of their business segments on changing fresh produce marketing strategies.
The panel will be moderated by United Kingdom-based Beanstalk Global broadcaster Max MacGillivray. He will be joined by panelists Marius du Plessis, CEO of ClemenGold International (PTY) Ltd. in South Africa; Alies Padding MSc, innovation manager at NNZ Inc. in the Netherlands; and Mónica Moreno Arellano, marketing manager, Grupo PM in Mexico.
February 15, 2021
The Allen Lund Co. recently announced the acquisition of Magic Valley Truck Brokers Inc. based in Boise, ID. My parents always said, don t work just for today, work hard for tomorrow and think long-term then you will always have a job and a good name. So, when Allen Lund Co., Eddie, and David approached us this seemed like a perfect fit, said Wes Blaser, president of Magic Valley Truck Brokers Inc. From the moment I walked in the door to greet the Boise team for the first time, I knew instantly that we had made a great decision, said Tracey Lewin, vice president of sales and operations. From their company culture to their work ethic and grit, to their customer and carrier mix, their operation, and their family at the root of it all, we line up so well and share so much in common. I m proud to call Magic Valley Truck Brokers our newest Allen Lund Company office, and I m so excited to see what the future brings.
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One of the best tools we have to manage the produce business is data. Without statistical facts, we wouldn’t know about the progress of specific items that deliver the most sales and profit.
February 12, 2021
Village Farms reports their Spring greenhouse grown crop of tomatoes, peppers, and cucumbers is looking fantastic in their northern most Canadian locations of British Columbia and Ontario. Currently planted are their exclusive specialty tomatoes, including Heavenly Villagio Marzano, Cabernet Estate Reserve, Cherry No 9, Maverick Mix, Lip Smackn’ Grape, Lorabella Blossom and Mini Sensations, that will all begin to be harvested as soon as March. Sinfully Sweet Campari, Juicy Beefsteaks, Delectable TOV, Savory Roma, Exquisite Heirloom tomatoes, as well as, Sweet Bells peppers, Scrumptious Mini cucumbers, and Luscious Long English cucumbers will all be vine-ripened and ready to ship from these locations.