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January 22, 2021
When Michigan apple marketers BelleHarvest Sales Inc. and Michigan Fresh Marketing merged in 2019, the entity represented nearly 150 growers and 3 million bushels of apples.
Evercrisp apples.
“In the full scheme of the industry, we are proud to be an important part of our regional quality apple supply out of Michigan for the winter season,” said Chuck Yow, director of U.S. sales and business development for the Belding, MI-based company. “We feel most fortunate to have been part of the solution for the supply chain during the 2020 pandemic crises, and we have been fortunate as an industry to have the products and supply chain capabilities to thrive during the needs of 2020.”
By
January 21, 2021
PEI Potatoes will be on the small screen once again this year, with a brand new message and commercial. “Made to Enjoy” is a new approach for PEI Potatoes, aimed more at the end consumer than previous campaigns. It is fresh, features children, and focuses on the final product while using humor to deliver the message.
The commercial features the young protagonist plotting revenge on her pesky nemesis, who has been tormenting her with his slingshot. She develops and builds a “potato launcher” to enact her revenge, but realizes she could never waste a delicious PEI potato. Our hero realizes the best use of a PEI potato is on her plate as she contently dives in to a mouthwatering PEI baked potato.
Moxxy Marketing has added Beth Adan, an experienced marketer, SEO strategist and content creator, in a new role of marketing director to manage brand objectives and increase agency visibility.
Adan has an extensive background in marketing, PR and content creation, most recently in the cannabis, hemp and CBD industries. She will propel Moxxy’s marketing to increase thought-leadership and continue to expand audiences and opportunities in the fresh produce industry.
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January 20, 2021
Riggio Distribution Co., an anchor tenant at the Detroit Produce Terminal, has long been one of the largest produce wholesalers servicing the Midwest area.
“Our customers include independent retail, chain retail, independent wholesale foodservice, broad line distributors and food manufacturers,” said Dominic Riggio, president of the company. “We distribute in the greater Midwest, Southern Ontario, as well as parts of the South and East Coast.”
The company touches on all aspects of the produce industry, with a full selection of fresh fruits and vegetables which are shipped seven days a week to retail customers and foodservice customers. It sources product from all over the world by air, boat, truck, and train, and takes pride in sourcing locally grown product as much as possible when available.