Filmmaker Aditya Chopra is the son of late film director Yash Chopra
Aditya recently began the Yash Chopra Saathi Initiative to provide aid to daily-wage workers of Bollywood
Earlier, he had appealed to the Maharashtra CM to let YRF vaccinate 30,000 daily workers
Mumbai: In an effort to help industry workers deal with the second wave of COVID in Mumbai, filmmaker Aditya Chopra has launched the Yash Chopra Saathi Initiative.
The initiative, named after Aditya s father, the late filmmaker Yash Chopra, aims at providing support to daily wage earners of the film industry. The pandemic has pushed the backbone of our industry, the daily workers, to a breaking point, and YRF wants to support as many workers and their families who are in need due to the loss of livelihood. Yash Chopra Saathi Initiative is aiming to provide support to the pandemic-hit workers of our industry who we urgently need to focus on, Akshaye Widhani, senior vice-president, Yash Raj Films (YRF), says.
In the wake of the raging second wave of COVID-19 in India, Yash Raj Films head honcho Aditya Chopra has launched ‘Saathi’ initiative to financially support the Hindi film industry’s daily wage workers who are in crisis due to loss of livelihood amid the pandemic.
Indian film critic and trade analyst Taran Adarsh shared the news on Twitter on Friday.
“#AdityaChopra launches Yash Chopra Saathi Initiative to support thousands of daily wage earners of the film industry who are in crisis due to loss of livelihood. Will transfer INR 5000 to women and senior citizens. Also give ration kits to workers [family of 4] for an entire month,” Adarsh’s tweet read.
Aditya Chopra starts initiative to support daily wage earners of film industry
By IANS |
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Aditya Chopra.. Image Source: IANS News
Mumbai, May 7 : In an effort to help industry workers deal with the second wave of Covid in Mumbai, filmmaker Aditya Chopra has launched the Yash Chopra Saathi Initiative.
The initiative, named after Aditya s father, the late filmmaker Yash Chopra, aims at providing support to daily wage earners of the film industry. The pandemic has pushed the backbone of our industry, the daily workers, to a breaking point, and YRF wants to support as many workers and their families who are in need due to the loss of livelihood. Yash Chopra Saathi Initiative is aiming to provide support to the pandemic-hit workers of our industry who we urgently need to focus on, Akshaye Widhani, senior vice-president, Yash Raj Films (YRF), says.
Aditya Chopra Launches Initiative To Provide Financial Aid To Daily Wage Earners Of Film Industry
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Filmmaker Aditya Chopra on Friday launched Yash Chopra Saathi initiative to provide financial support to the daily wage earners of the film industry, who are affected due to the second wave of the coronavirus pandemic.
The Federation of Western India Cine Employees (FWICE) has about 2.5 lakh registered workers. Under the initiative, the Yash Chopra Foundation will provide Rs 5,000 to the women and senior citizens working in the film industry as well as distribute ration kits to workers for a family of four for an entire month through their NGO partners Youth Feed India. Those in need can apply to avail the support through an online application process, a press release issued by the production house said.
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