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VP Naidu bats for revenue sharing model between social media giants and traditional media
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Last Updated: Dec 18, 2020, 03:48 PM IST
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While the traditional print media has been sincerely enduring to adapt to the technological disruption by going online, it is struggling to come up with a viable revenue model, Naidu pointed out.
BENGALURU: Vice President M Venkaiah Naidu on Friday underlined the need for effective guidelines and laws to work out a revenue sharing model between tech-based social media giants and the traditional media struggling to generate revenues. The information reports generated by the print media with substantial cost is being hijacked by the social media giants.This is unfair, Naidu said at the sixth edition of the M V Kamath Memorial Endowment Lecture.
BENGALURU: Vice President M Venkaiah Naidu on Friday underlined the need for effective guidelines and laws to work out a revenue sharing model between tech-based social media giants and the traditional media struggling to generate revenues.
“The information reports generated by the print media with substantial cost is being hijacked by the social media giants.This is unfair,” Naidu said at the sixth edition of the M V Kamath Memorial Endowment Lecture.
The event on the topic ‘JournalismPast, Present and Future’ was organised by the Manipal Institute of Communication which the vice president attended through video conference.
While the traditional print media has been sincerely enduring to adapt to the technological disruption by going online, it is struggling to come up with a viable revenue model, Naidu pointed out.
Vice President M Venkaiah Naidu on Friday underlined the need for effective guidelines and laws to work out a revenue sharing model between tech-based social media giants and the traditional media struggling to generate revenues. The information reports generated by the print media with substantial cost is being hijacked by the social media giants.This is unfair, Naidu said at the sixth edition of the M V Kamath Memorial Endowment Lecture. The event on the topic JournalismPast, Present and Future was organised by the Manipal Institute of Communication which the vice president attended through video conference. While the traditional print media has been sincerely enduring to adapt to the technological disruption by going online, it is struggling to come up with a viable revenue model, Naidu pointed out.
Technology giants hogging share of media s revenue, broad consensus needed: Venkaiah Naidu
The vice president was addressing a lecture at Manipal Institute of Communication.
18 Dec, 2020
Vice president Venkaiah Naidu today referred to the possibility of India following in the footsteps of Australia s recent legislation that could force technology giants Google and Facebook to pay for news content, the
Times of India
Naidu was giving a lecture to students of Manipal Institute of Communication. He said: Print media that is increasingly going online is struggling to come up with a viable revenue model. Technology giants are hogging share of the revenue so generated.Only a broad consensus on lines with efforts elsewhere globally will help the traditional (print) media to survive with their fair share of revenues generated.â