Integrated campaign shares stories of beef farmers and ranchers and their commitment to reducing greenhouse gas emissions.
Apr 26, 2021
Consumers will learn more about how farmers and ranchers use sustainable practices to care for the land and produce high-quality beef as part of a new campaign from the National Catttlemen s Beef Association.
Recent scientific research funded by the Beef Checkoff shows that due to decades of continuous improvement on farms and ranches around the country, the U.S. is the leader in sustainable beef production. According to the U.S. Environmental Protection Agency, greenhouse gas from beef cattle represents 2% of emissions in the U.S. Additionally, 90% of what cattle eat is forage and plant leftovers that people can’t eat.