Integrated campaign shares stories of beef farmers and ranchers and their commitment to reducing greenhouse gas emissions.
Apr 26, 2021
Consumers will learn more about how farmers and ranchers use sustainable practices to care for the land and produce high-quality beef as part of a new campaign from the National Catttlemen s Beef Association.
Recent scientific research funded by the Beef Checkoff shows that due to decades of continuous improvement on farms and ranches around the country, the U.S. is the leader in sustainable beef production. According to the U.S. Environmental Protection Agency, greenhouse gas from beef cattle represents 2% of emissions in the U.S. Additionally, 90% of what cattle eat is forage and plant leftovers that people can’t eat.
More Consumers Purchasing Beef During Pandemic
Wednesday Dec 16th, 2020 The number of consumers who say they intend to eat beef at least weekly increased from 67 percent to 72 percent compared to 2019, and consumer positive perceptions of beef reached 70 percent for the first time, according to a new report released by the National Cattlemen s Beef Association. The impact of the pandemic has been transformative in every corner of our economy, said Buck Wehrbein, 2020 NCBA Federation Division Chair. The good news is that consumers are choosing beef more often as they adapt to cooking more at home.
The report outlines what consumer behaviors have changed, what behaviors may be permanent and how the beef industry has and continues to respond. With support from the 44 state beef councils and the Beef Checkoff program, current market and consumer research provides insight into the past year and helps inform programming and response in order to keep beef as the top prote
Wisconsin Ag Connection - National/World News - More Consumers Purchasing Beef During Pandemic wisconsinagconnection.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from wisconsinagconnection.com Daily Mail and Mail on Sunday newspapers.
Report assess impact of COVID | Beef Magazine beefmagazine.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from beefmagazine.com Daily Mail and Mail on Sunday newspapers.