Cloud Native Production: The Next Level of Carbon Reduction
Are broadcasters and major content producers going far enough, fast enough, to reduce their impact on climate change? A new report Video Shouldn’t Cost The Earth suggests not.
While many media organizations are starting to use the cloud for editing and post-production workflows in part because of its merits to sustainability they can go further by using fully cloud-native solutions.
That’s the conclusion of a new report from browser-based editing system developer Blackbird. In particular, the report highlights the limitations of hybrid solutions which are not designed to work natively in the cloud. Hybrid is the reports terms for technology which remains on-prem even if the applications are accessed remotely.
Buyers Guide to VOD Encoders
This video-on-demand buyers guide is meant to walk newbies through what an encoder is and how to choose one, rather than help a serious buyer choose a vendor or approach in any of the categories covered. If you re new to the market, you ll learn a bit about who s who and what s what; if you ve been in the streaming business for a while, you ll probably not get a lot out of this. As always, the group of companies mentioned is representative rather than exhaustive.
Let s start with some datapoints, courtesy of Bitmovin s 2020 Video Developer Report, which incorporates responses from 792 participants located in more than 80 countries.
The State of Media and Entertainment 2021
In the rather unusual year of 2020, the main video-on-demand (VOD) platforms had the chance to capitalise as people spent more time at home due to restrictions or full lockdowns. Unsurprisingly, the demand for online streaming services, including those from existing broadcasters, grew exponentially, but can this momentum be maintained as the audiences return to whatever the new normal may be in 2021?
In the UK, according to an April 2020 Dentsu Aegis report on UK broadcasters VOD services, Channel 4 had seen an increase in viewership of 57%, Sky of 52%, and ITV of 30%. The BBC iPlayer reported a 47% growth in viewership in the same period.
See more videos like this on StreamingMedia.com.
Read the complete transcript of this clip:
Sara Fischer: We re forced to work from home. I think everyone else here was. And so our video operations turned remote into our homes, some of our podcasts operations did as well. But I think the biggest impact that this had for us was that it really pushed a lot more companies that buy ads to focus more of their ads on the great things they do for the world, as opposed to just selling products. And that helped Axios because we have a really strong reach into decision makers and policy makers, and people want to use Axios to reach those people with those messages.
Take the OTT Trends 2021 Survey
We ve spent a significant amount of time here at Streaming Media looking at the overall state of the streaming industry through the year-long pandemic, we’ve not spent as much time looking at the specific challenges and opportunities in the over-the-top (OTT) space.
While the massive success of tentpole OTT services like Disney+ and HBO Max is well known, we don’t often hear from those who offer smaller OTT services with niche or regional content.
We d like to change that, starting today with the launch of a survey called OTT Trends 2021.
We’d like your feedback on the challenges you face or successes you’ve earned throughout the past year, for either your organization’s internal OTT/IPTV solutions or customer-facing OTT services.