Apple versus Facebook war over iOS privacy norms intensifies
Share Via Email
Apple versus Facebook war over iOS privacy norms intensifies
The Facebook-Apple war over privacy norms has been intensifying. On Thursday the social networking giant issued full-page newspaper ads once again, claiming that Apple s iOS 14 privacy changes will change the internet as we know it.
The new Facebook ad said that Apple privacy policies will force websites and blogs to start charging you subscription fees or add in-app purchases due to a lack of personalised ads, as per reports.
With full-page ads in leading US publications, Facebook is apparently trying to convince regulators to look at Apple s privacy changes.
Order Reprints Text size
Facebook says the changes could hurt small businesses because many have begun to use ads on social media. Alastair Pike/AFP via Getty Images
Facebook leveled a further round of criticism against changes to
Apple’s latest mobile operating system Thursday that will make it harder to target advertisements at users, cutting into revenue for businesses that rely on such ads.
Shares of Apple (ticker: AAPL) rose less than 1% to $128.91, as Facebook (FB) advanced 0.7% to $277.52 in afternoon trading Thursday.
In its second consecutive full-page ad in major national newspapers on the topic, Facebook argues that the changes to how apps can target ads will force people that make apps, or content from them, to come up with other ways to make money. That means consumers may have to pay for previously free services.
Jedi Blue: Lawsuit alleges Google, Facebook colluded to manipulate auctions for online advertising hindustantimes.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from hindustantimes.com Daily Mail and Mail on Sunday newspapers.
HEADLINES & GLOBAL NEWS
By
Dec 17, 2020 11:57 AM EST
After a claim circulated that Google colluded with archrival Facebook Inc. in an illegal deal to manipulate auctions for online advertising, which is an industry that the two companies dominate, Texas Attorney General Ken Paxton on Wednesday filed an antitrust lawsuit against Alphabet Inc. s Google.
Google even reportedly named the secret pact after a Star Wars character.
Based on the lawsuit, any collaboration between two competitors of such magnitude should have set off the loudest alarm bells in terms of antitrust compliance. Apparently, it did not.
However, the American multinational technology company disputed the allegation that it had made an illegal move.
This is why Facebook is attacking Apple through newspaper advertisements IANS
San Francisco: Facebook has published full-page newspaper ads to criticise Apple for the company’s upcoming iOS privacy changes.
“We’re standing up to Apple for small businesses everywhere,” reads the headline of an ad inside the New York Times, the Washington Post, and the Wall Street Journal on Wednesday.
Earlier also Facebook had criticised Apple’s plan to bring iOS 14 privacy changes that would make it tough to target users with ads.
Apple postponed the full enforcement of privacy practices in iOS 14 until next year after Facebook went out in public against those changes. The feature would require app developers to request users’ permission to track them across apps for advertising purposes.