The startup behind MrBeast Burger explains the business of influencer ghost kitchens aperelli@businessinsider.com (Amanda Perelli) © Provided by Business Insider Jimmy Donaldson (MrBeast). Virtual Dining Concepts.
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YouTube star Jimmy Donaldson (MrBeast) launched a pop-up MrBeast Burger restaurant in December with the goal of building a permanent brand, not just a one-off viral stunt.
To do so, Donaldson partnered with Virtual Dining Concepts, a company that works with celebrities to launch delivery-only food brands.
Delivery-only restaurant brands see pandemic-fueled growth | News, Sports, Jobs
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Delivery-only restaurant brands see pandemic-fueled growth
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Guy Fieri s new chain of virtual kitchens aims to help independent restaurants - but will compete with them, too
Tim Carman, The Washington Post
Feb. 18, 2021
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In just a matter of weeks, Guy Fieri s Flavortown Kitchen has gone from zero to 100.
That s how many virtual kitchens the spiky-haired chef, multimedia celebrity and humanitarian has opened around the country to confront a once-in-a-lifetime pandemic. Flavortown Kitchen is part of a new company, Virtual Dining Concepts, co-founded by Robert Earl and his son, Robbie Earl. VDC trades in virtual kitchens, which the company can install at existing restaurants to help them generate extra revenue from concepts branded by such celebrities as Fieri, Mariah Carey, rapper Tyga and YouTube star MrBeast.