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Microsoft is souping up its CDP.
Advertisers using Microsoft’s year-old customer data platform – Dynamics 365 Customer Insights – to house their first-party data can now activate that data through the Microsoft Advertising platform, the company said Tuesday at its Business Applications Summit.
The first-party segments can also be used to reach audiences through Facebook Ads and Google Ads.
Microsoft Advertising houses two main assets. The first is the Microsoft Search Network, which sees 14.6 billion monthly searches globally across nearly 700 million unique users. The network now has roughly 14% of desktop search market share across the world and 37% of PC market share, which covers desktop and tablets, in the US.
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Sydney-based Microsoft Gold partner Clade Solutions has officially opened its Melbourne office as the company takes aim at growing its presence in Victoria.
Leading the office is Nadeeja Bomiriya, who was hired out of battery technology company Club Assist and is a Microsoft Most Valuable Professional (MVP) in Business Applications recipient.
The new office came following Clade finalising its acquisition of Brisbane-headquartered Simient earlier this year, as well as the launch of its new Dynamics 365 Business Central Practice.
“We are thrilled to open a new office in Melbourne, both for what it represents for our company, and what it will mean for our customers,” Clade chief executive Duncan Journee said.