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The Power of Digital Empathy for Making Customer Connections

The Power of Digital Empathy for Making Customer Connections PHOTO: Adobe According to a recent global survey from PWC, 75% of consumers say that as technology improves, they’ll want to interact with humans more. The reasoning behind this is likely due to what another study reveals: PWC Consumer Intelligence believe companies have lost touch with the human element of customer experience. No matter your business model, your customers have one overarching need: the desire to feel seen and heard. The pandemic has been a huge catalyst for increasing digital engagement. With the benefits of increased convenience, accessibility, and flexibility established, there’s no going back. The companies who are able to convey genuine human care across digital spaces — digital empathy — will be the ones who retain customers, gain new ones, and turn them all into advocates.

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