ABM tech is on fire, but don’t get burned
Bring together your demand strategies into a coordinated motion with a buyer-driven, omnichannel Precision Demand Marketing approach.
Sponsored Content: Integrate on May 27, 2021 at 7:00 am
It’s an understatement to say that the martech landscape is crowded. In fact, the most recent martech LUMAscape acknowledges over 8,000 solutions and a few thousand may classify themselves as ABM technology players. Why so much hype on ABM? Thanks to the Covid-19 pandemic accelerating a migration to a digital-first approach, many Sales and Marketing teams turned to “flipping the funnel” and focusing on their target accounts as the path to higher conversions rates and closed sales. But it has its limitations in both its scope and its technology.
By Kate Weber on May 13, 2021 6:49AM
Stands up platform and squad to deal in customer data insights.
7-Eleven Australia has created a new digital team to build customer-focused personalisation and improve consumer loyalty.
The team s existence is intended to drive a more strategic view and focus around customer personalisation and strategies on how to expand the capability across the convenience business.
Head of digital innovation Paul Wallace told the Digital Virtualocity conference yesterday that the company had set up a personalisation program to tailor online and mobile experiences.
Personalisation is underpinned by the use of a customer data platform built by Tealium.
iTWire Why the Customer Data Platform is one of today’s top technology acquisitions
Shares Katrina Wong, Vice President Product Marketing & Demand Generation, Segment
GUEST OPINION by Katrina Wong, Segment: Consumers’ collective flight to digital sparked a global CDP boom in 2020 and, as the economy recovers, Australian businesses that don’t implement the technology may struggle, writes Katrina Wong, Vice President Product Marketing & Demand Generation, Segment.
Was slashing outgoings across the board your organisation’s initial response to the COVID crisis in early 2020? Around Australia, business leaders in their thousands went scrambling for savings to bolster their bottom lines, as the country experienced its first recession in more than 30 years.
Snipp Interactive Inc.: Snipp Announces Three Key Additions to Strategic Advisory Board
VANCOUVER, BC / ACCESSWIRE / April 21, 2021 / Snipp Interactive Inc. ( Snipp , the Company ) (TSXV:SPN)(OTC PINK:SNIPF), a global provider of digital marketing promotions, rebates, and loyalty solutions, is pleased to announce the addition of Derrick Horner, Tom Treanor, and Sumit Rastogi to its strategic advisory board.
Derrick Horner will assist Snipp with overall growth strategy and with identifying new markets. Derrick serves as CEO of H1 Ventures, where he works internationally as a strategic advisor to start-ups, established companies and turnarounds. Derrick has a broad range of professional experience, beginning his legal career at Simpson Thacher & Bartlett, one of the world s elite law firms, and serving as General Counsel and/or head of Corporate Development and Strategy at innovative public and private companies across the advertising and media technology ecosystem. Derrick has spen
Snipp Announces Three Key Additions to Strategic Advisory Board tennesseedaily.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from tennesseedaily.com Daily Mail and Mail on Sunday newspapers.