Article Contributed by Universal Musi… | Published on Friday, April 30, 2021
Sean Ono Lennon has created a series of captivating and innovative animations using the Spotify Canvas medium to visually accompany the eleven album tracks and three singles of the Enhanced Spotify release of John Lennon/Plastic Ono Band – The Ultimate Mixes. Written and directed by Ono Lennon, “I Am the Egbert” is a series of short looping scenes that tell the story of a character named Egbert, whose life experiences strangely mirror the sentiments in the sequence of songs on the album tracks and the encores, “Give Peace A Chance,” “Cold Turkey,” and “Instant Karma! (We All Shine On).” The Ultimate Mixes were recently released as part of a suite of releases to celebrate 50 years of John Lennon’s influential and transformational first post-Beatles solo album, John Lennon/Plastic Ono Band.
London-based English musical duo HURTS released their fifth studio album
Faith on September 4, 2020. The overall goal of the campaign was to heighten the awareness around the release of the new album, expand the band’s social presence, and strengthen existing social profiles.
Faith landed #21 on the UK Album Charts and became the #1 independent release in the UK. The album secured a Top 10 position across Germany at #9, Switzerland at #10, and Austria at #8. The album has over 5 million streams, with the videos for “Voices”, “Suffer”, “Redemption” and “Somebody” clocking a combined 7 million views.
Tactics
creative content for the
FAITH campaign, including concepts, design elements, official videos, social media clips, and live performances like their 360 IGTV performance exclusive video. The album artwork became the driving force for the creative, self shot by Adam and Theo. All content was strategically released organically, incorporated within a larger d