Podcast listenership has grown substantially over the past decade. Over 100 million Americans are expected to listen to a podcast in 2021, with weekly listenership estimated to be up 100% since 2016. The leading platform in popularizing the entertainment medium was
Apple (NASDAQ:AAPL), which pre-downloads the Apple Podcasts app onto every device it sells.
Spotify Technology (NYSE:SPOT) is newer to the podcast game. It launched podcast features on its service in 2015 and only started heavily investing in podcasts a few years ago.
Even though it is a late entrant to the industry, Spotify has gained podcast market share against Apple each of the last few years and is projected to pass Apple in listenership sometime in 2021 or 2022. Apple, as you might expect, is not taking this sitting down, recently announcing new user and monetization features for Apple Podcasts.
So you can make money on Spotify with your podcasts, see how paid subscriptions that compete with Apple work After Apple announced a podcast monetization scheme, Spotify followed suit and creators will now be able to charge for exclusive content for subscribers.
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Email April 29, 2021 4 min read
This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process.
Audio content is gaining more and more popularity and can now be an interesting source of income through
Spotify . The streaming music app launched a
podcast subscription program so creators can
Spotify Launches Podcast Subscriptions, Will Give Creators 100% Of Revenue Through 2023
As reports last week predicted,
Spotify today launched podcast subscriptions, plus unveiled new distribution and advertising tools for creators and marketers.
Spotify’s subscription feature will be available through
Anchor, the podcast distribution platform it acquired for a reported $150 million in 2019. Creators can use Anchor to mark specific episodes or entire series as subscriber-only, and can individually set their own paywall prices.
For the first two years of the program, Spotify will not take a cut of subscription revenue, but creators will have to cover payment transaction fees. Starting in 2023, Spotify will take a 5% cut of fees.
Press release content from Business Wire. The AP news staff was not involved in its creation.
Spotify Technology S.A. Announces Financial Results for First Quarter 2021
April 28, 2021 GMT
NEW YORK (BUSINESS WIRE) Apr 28, 2021
Spotify Technology S.A. (NYSE:SPOT) today reported financial results for the first fiscal quarter of 2021 ending March 31, 2021.
(Graphic: Business Wire)
Dear Shareholders,
We are pleased with our performance in Q1. The business delivered subscriber growth and Gross Margin at the top end of our guidance range, a continued improvement in ARPU, and operating income better than plan. We saw greater MAU variability this quarter, but results were within our range of expectations given the outperformance in Q4 and the continued impact from COVID-19. Revenue grew by 16% (22% excluding the impact of FX) and was at the upper end of our guidance range. Other highlights from the quarter include a successful launch in 86 new markets, a $1.5 billion Exchangeable Note
Getty Images
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Last week Apple announced its plans to integrate a paid podcasts subscription program, effectively kicking off the podcast wars. Now, Spotify has responded with the announcement of its own podcast subscription set up.
Spotify’s new podcast subscription service
Image: Spotify
Spotify’s paid podcast system is fairly similar to Apple’s in that it allows content creators to set their own prices to receive revenue. Subscribers will also be required to subscribe to individual shows of their choosing rather than a bundle fee.