16 of the Best B2B Sales Tools to Help Your Sales Team Grow Better B2B sales tools are meant to automate day-to-day processes, increase efficiency in all aspects of the sales process, and simplify various aspects of a sales rep's day to save valuable time — time that can be spent focusing on prospects and deals. In this piece, we'll review what B2B sales tools are, why your team should be using them, and 16 of the best options available today. B2B Sales Tools B2B sales tools are software and devices meant to help businesses sell their products and services to other businesses. There are tools made for each part of the sales process — some of which have a single purpose (e.g. prospecting) while others support all aspects of B2B sales (e.g. CRM).