New shopping platforms aim to make sneakers more accessible

New shopping platforms aim to make sneakers more accessible – Glossy


JUN 01, 2021
Being into sneakers is an expensive hobby. It involves fighting bots to gain access to new releases on the day they drop or spending hundreds, or even thousands, above retail value by going through a reseller the next day.
It’s a problem that could limit the growth of the segment. While the exclusivity and limited availability of sneakers have driven massive sales over the last five years, making sneakers an $80 billion market, they’ve also risked alienating more casual consumers. So now, new sneaker and streetwear platforms are challenging the idea that streetwear needs to be ultra-exclusive or ultra-expensive.

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