Kristen Lee Classic Land Rover Defenders are quite rare and have gained a cult following in the US. The 2020 Land Rover Defender is the first new Defender to be sold here from the factory since 1997. Base MSRP of the Defender is $46,100. After options, my loaner came to $72,780 MSRP. Nearly a quarter of a century has passed since a new Land Rover Defender arrived on US shores. But for the first time since 1997, we finally get a fully federalized, fully road-legal Defender straight from Land Rover itself. You no longer have to wait for the 25-year import rule to expire or hit up a customization shop to get your hands on a Defender, and that in itself is a relief.