3 critical PPC lessons from 2020 for a brilliant 2021 With the right tools, PPC pros can set the strategy for automations to follow when unexpected shifts happen. Sponsored Content: Optmyzr on January 19, 2021 at 7:00 am More The past 10 months or so have given PPC pros a crash course in adaptability, ingenuity and nimble marketing. Those who thrived in pandemic-era PPC deserve some sort of advanced honorary degree in “PPC’ology.” In many instances, smart, effective PPC has literally saved brands from the brink of devastation. But let’s face it, PPC pros have been in a near-constant state of reinvention since PPC first became a thing. Compared to other marketing disciplines such as print and broadcast, we’re in our adolescence at best, which is actually an exciting place to be. 2020 just made us do a lot more reinventing and adapting in a very short amount of time.