4/7/21 OT: Mattresses Founders Saatva is a privately held e-commerce company that specializes in luxury mattresses and is based in New York, New York. In 2015, Saatva ranked 101 on Inc's list of the top 500 retailers for the year, with 2014 revenues of $28.6M.[5] Since 2014, Saatva has grown exponentially. Saatva mattresses launched Loom and Leaf, an eco-friendly brand of luxury memory foam mattresses and their high end 'Zenhaven' mattress in 2016. Saatva expects their revenue to exceed 500 million in 2020.[ The company was founded in 2011 by furniture industry veteran Ron Rudzin and entrepreneur Ricky Joshi, who chose to base the company's name off of the Sanskrit word "sattva" which means "pure".[6] Rather than open a brick and mortar store, the two opted to sell their mattresses exclusively online. Their products received positive reception from outlets such as