Inman Connect RE/MAX launched in 1973 as a disruptive startup with an unusual commission model and grew to become one of the most well-known brands in real estate. But that doesn’t mean the national real estate franchisor is sitting on its laurels. In August 2019, RE/MAX CEO Adam Contos revealed the company’s goal to be the global real estate technology leader and create a tech ecosystem that connects RE/MAX agents to every single consumer. Contos said this while unveiling the company’s new end-to-end tech platform booj, built through the acquisition of a real estate tech firm, also called booj, in 2018.