David Doctorow at Inman Connect Now The promotions reflected a continued shift in business strategy for realtor.com. In 2019, realtor.com began outright replacing its traditional lead generation platform with the lead referral service from Opcity in some markets, where agents pay the company a portion of their commission when they close a warm lead, rather than pay upfront for impressions. In response to the housing market’s hit at the beginning of the pandemic, realtor.com gave agents significant billing reductions for its agent advertising platform in March and April. In May, Move announced layoffs, partially due to COVID-19 but also part of a larger realtor.com restructuring.