NOCA Territory Sales Representative â Greater Philadelphia Area What is NOCA? Ever had a hard seltzer and thought “Wow, I like this drink, but I wish it wasn’t SO bubbly?” That’s exactly what the NOCA guys thought one late summer night. NOCA, AKA No Carbonation, is a Boston-based Boozy Water company that's making waves across the northeast market. NOCA started in NH & MA, but quickly spread across ME, VT, CT, RI, and now PA! We are an innovative and fast-growing company, fostering an exciting and fast-paced entrepreneurial environment, in which each team member sees and feels the results of their contribution.