This is the first collaboration between the agency and 99 Group. Image by Pixabay via Pexels 99 Group, which operates several Southeast Asian property portal brands, has appointed Happy Marketer to drive its data-led digital marketing roadmap through Google Analytics 360. The appointment marks the first such collaboration between the property platform and a digital marketing agency. Happy Marketer, part of dentsu Singapore’s CXM Group, will support 99 Group with the goal of transforming its customer journey, enhancing user experience, and boosting user acquisition on the property search portal. “We are delighted to be given this opportunity to support 99 Group in building its digital marketing roadmap through a data-led strategy backed with GA360,” said Sanchit Mendiratta, Data Lead, dentsu Singapore.