A good time to rethink global engagement strategies? Ever since United Kingdom universities started to broaden their strategies for global engagement beyond the commercially driven international student recruitment strategies of the late 1990s and early 2000s, there have been questions about the gap between rhetoric and reality. In response to a national survey I ran in 2005, several international directors suggested that, while broader internationalisation objectives were being articulated, underlying (income-led) priorities had not altered significantly. When global higher education specialist Vincenzo Raimo reported on an investigation of UK universities’ international strategies in 2013, he wrote: “I’ve been surprised to find that some universities still believe that a one-dimensional plan for international student recruitment is an internationalisation strategy.”