A British rapper and mental health advocate known as Professor Green, has co-founded a supplements brand after suffering gut health issues which impacted him physically and psychologically. Launched in October 2020, Aguulp is a startup co-founded by the popular rap artist Stephen Manderson which sells a range of easy-to-use liquid supplements fortified with a liposomal nutrient delivery that is said to deliver up to 98% absorption of vitamins and minerals. The startup is a result of Manderson's struggles with gut health from birth, he explains. “As a baby I was diagnosed with a condition called pyloric stenosis which meant that I was constantly being sick which meant that I had to have surgery at six weeks old."