2020 was a challenging year for the retail sector as a whole, but for bike retailers in particular it meant a rise in demand never seen before, leading to surging sales and stock shortages. As part of our involvement with the Independent Retailers Confederation (IRC), the ACT and a number of other trade organisations within the retail sector coordinate feedback amongst our members to influence Government policy. The most recent survey determined how the cycling industry fared throughout Christmas 2020 in comparison to Christmas 2019. The findings show an increase in both new and returning customers in December 2020 in comparison to 2019. The data was confidentially and anonymously shared with members of the IRC and may be used for future Government lobbying activity.