A Rubik's Cube Movie and Game Show Are Happening A Rubik's Cube Movie and Game Show Are Happening The world-famous 3D puzzle is about to expand its popularity with a pair of new projects, which are currently in development. A Rubik's Cube movie and game show are on the way from Ashok Amritraj's Hyde Park Entertainment Group and Endeavor Content. The iconic puzzle was invented and introduced in 1974 by Hungarian sculptor and professor of architecture, Erno Rubik. It was originally called the Magic Cube and Rubik came up with the idea while working for the Department of Interior Design at the Academy of Applied Arts and Crafts in Budapest. It was originally believed that the puzzle was invented to help students understand 3D objects, though that was an unintended outcome.