by Charlie Spargo Less than a year ago, Hannah Matterson was appointed the new CEO of Generator, the music, digital creative and tech agency. She replaced Jim Mawdsley, having worked on a range of music projects and culture bodies before taking up her first CEO role. Prior to Generator, Hannah spent time at a Sunderland community music project, the Music Arts and Culture Trust in Sunderland, Sage Gateshead, and Manchester Metropolitan University. Generator celebrates its 30th anniversary this year, originally launching as a music development agency and growing into a full-scale support agency for the thriving music and creative digital industries in the North East. Their dedicated team is driven by a shared passion for creativity in the region, and works alongside a range of partners to make a real impact on the industry.