ABD makes a strong shift to prestige and above, higher margi

ABD makes a strong shift to prestige and above, higher margin segments, ICONiQ Whisky cross 1 million cases

Allied Blenders and Distillers (ABD) has announced that its ICONiQ Whisky has reached the milestone of selling over 1 million cases within a year of its launch, despite being available only in North and East India. The brand, which offers a blend of imported Scotch malts and Indian grain spirits, has gained popularity in the markets it has entered.

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