Further to the acquisition in December 2021 of Luton Hoo Hotel, Golf & Spa by Arora Group, one of the UK's leading hotel owner-operators, the signing of an agreement has been announced to redevelop the hotel under the globally renowned Fairmont Hotels & Resorts brand. The announcement demonstrates the growing partnership between Arora Group and world leading hospitality group Accor, whose expansive collection of brands includes Fairmont Hotels & Resorts.