Promoted from Neustar Achieving agility in the face of change One dramatic effect of the pandemic has been the sudden acceleration of trends that were already apparent before the virus hit. For some companies, it was a holt to eCommerce. Among these trends for marketers is the adoption of agile marketing. Agile Marketing appeared on most marketers’ radar when marketers tried to codify the subject with the launch of the Agile Marketing Manifesto in 2012. A 2019 survey indicates that 50% of marketing leaders in traditional companies are looking to adopt more agile ways of working, and 32% are already on the journey. Since then, brands have found themselves having to respond to even more rapidly changing circumstances. For many, an agile approach has been the only way to improve and sustain customer experience and maintain brand loyalty.