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Experience is the new brand: lessons from a B2B digital transformation journey

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Omobono
Lessons from a B2B digital transformation journey
Experience is the new brand; brands are no longer defined by their products, but the full holistic experience they create for their customers across multiple touchpoints and channels.
B2B brands can create digital experiences that build strong customer relationships - something the pharmaceutical services company Clinigen discovered through its recent digital transformation journey, supported by the specialist B2B digital experience company, Omobono.
A digital experience that put the customer first and centred on understanding the buying journey enabled Clinigen to create a bigger business impact by getting to market quickly while working around legacy systems - but it wasn’t without a few challenges along the way. Simon Harper, VP ....

Simon Harper , Marcus Lambert , Clinigen Group , Digital Transformation Festival , 2b Marketing , Digital Marketing , Customer Experience , Digital Experience , சிமோன் ஹார்பர் , மார்கஸ் ல்யாம்‌பர்ட் , டிஜிட்டல் மாற்றம் திருவிழா ,

Achieving agility in the face of change

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Neustar
Achieving agility in the face of change
One dramatic effect of the pandemic has been the sudden acceleration of trends that were already apparent before the virus hit. For some companies, it was a holt to eCommerce. Among these trends for marketers is the adoption of agile marketing.
Agile Marketing appeared on most marketers’ radar when marketers tried to codify the subject with the launch of the Agile Marketing Manifesto in 2012. A 2019 survey indicates that 50% of marketing leaders in traditional companies are looking to adopt more agile ways of working, and 32% are already on the journey. Since then, brands have found themselves having to respond to even more rapidly changing circumstances. For many, an agile approach has been the only way to improve and sustain customer experien ....

Mark Gooding , Ralf Schweitzer , Mediamarktsaturn Retail Group , Agile Marketing , Agile Marketing Manifesto , Digital Transformation Festival , குறி நல்லது , டிஜிட்டல் மாற்றம் திருவிழா ,

The power of brand communication with purpose

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By Jenni Baker-01 April 2021 21:54pm
The power of purpose panel discussion is available on demand via The Drum s Digital Transformation Festival website
Brands are increasingly expected to drive marketing messages forward with purpose at their heart - but how can they achieve this authentically to drive an emotional connection with audiences?
According to Harvard Business Research, 64% of consumers say that when they connect with a brand, it’s generally because of a shared value. Now, because of that, it’s not surprising that 70% of CMOs see that having purpose in their marketing messages is a key priority. ....

Tasmin Lobley , Robin Garnett , Bianca Guimaraes , Katrina Encanto , Lynn Lester , Sofeena Lalani , Shutterstock Studios Services , Harvard Business Research , Discovery Inc , Digital Transformation Festival , Aiden Darn , Shutterstock Studios , World Schools , Shutterstock Studios An , Creative Transformation Festival , ராபின் கார்னெட் , பியான்கா கைமாரஸ் , காற்றின என்கந்தோ , லின் லெஸ்டர் , ஹார்வர்ட் வணிக ஆராய்ச்சி , கண்டுபிடிப்பு இன்க் , டிஜிட்டல் மாற்றம் திருவிழா , உதவி தை , உலகம் பள்ளிகள் , படைப்பு மாற்றம் திருவிழா ,

How data collaboration can drive digital transformation

How data collaboration can drive digital transformation
thedrum.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from thedrum.com Daily Mail and Mail on Sunday newspapers.

Tatiana Kalinina , Vihan Sharma , Hemant Chauhan , Anthony Hitchings , Business Development , Digital Transformation Festival , Safe Haven , Global Lead , Marketing Data Science , Digital Advertising Operations Director , Financial Times , விஹான் ஷர்மா , ஹேமண்ட் ச U கான் , அந்தோணி ஹிசிஂக்ஸ் , வணிக வளர்ச்சி , டிஜிட்டல் மாற்றம் திருவிழா , பாதுகாப்பானது புகலிடம் , உலகளாவிய வழி நடத்து , சந்தைப்படுத்தல் தகவல்கள் அறிவியல் , நிதி முறை ,

2020 round-up – the year in digital: transformation, adaptation & an e-commerce boom

By Rebecca Stewart-21 December 2020 09:00am
As we wave goodbye to 2020, a year like no other, The Drum team is rounding up some of the key stories, interviews and work that have shaped the year. From media to marketing, creativity to digital transformation.
Covid-19 has done more to accelerate digital transformation across ad land than any CMO ever could
As we get ready to shake the dust off 2020, The Drum is rounding up some of the key stories, interviews and work that have shaped the year. Today, trends editor Rebecca Stewart looks back on the shining examples of digital transformation and adaptation that have emerged over the past 12 months. ....

United Kingdom , Rebecca Stewart , Digital Transformation Festival , Animal Crossing , Jeff Bezos Owned , Defected Music , Christmas Zoom , ஒன்றுபட்டது கிஂக்டம் , ரிபேக்க ஸ்டீவர்ட் , டிஜிட்டல் மாற்றம் திருவிழா , விலங்கு கடக்கும் , கிறிஸ்துமஸ் ஸூம் ,