Active ETFs Crashed the 2020 Awards Party While active ETFs represent just 3.5% of the U.S. listed ETF universe, they are increasingly being viewed as sound investments. This week, ETF industry website ETF.com held an annual awards ceremony to recognize the best ETFs for 2020 according to an independent panel of third-party research providers and asset owners. These are not sponsored awards, making winning one even more valuable. CFRA Research is one of the firms that served as a judge, using our forward-looking star rating methodology, proprietary ETF flows data and other market insights, to sort through the candidates. While our picks were only sometimes the winner, one key takeaway was that actively managed ETFs have gained acceptance, despite remaining a small slice of the market.