The Sundance Film Festival was set to open tomorrow, bringing the apres ski glitz and glamor of years’ past to the film community who had their parkas and boots ready. But Omicron changed that. As the number of Covid cases surged, two weeks prior, festival organizers made the decision to turn the event into a fully virtual experience for a second year. This left sponsors hustling to pivot to digital, leaving behind their high tech gear, shot glasses and handshakes.