April 20, 2021 We have all heard the doomsday stories about plastic oceans, burning forests, and pervasive global hunger. They’re all true. And most of us have agreed we need to do something about it. While we haven’t agreed on who the “we” is, for the purposes of a timely and successful movement, let’s assume it’s everybody, in some capacity: businesses, governments, civil society, and individuals. Every member of the “we” is necessary, albeit with varying styles of engagement. Incentives for participating in the climate movement run the gamut, from political, to monetary, to emotional, to social. Some groups may be self-motivated by outrage, fear, or moral purpose. Other groups may require a stronger, more consequences-oriented approach. Suffice it to say, everyone has their price. It is our job to figure out the most effective currency.