Adgully’s Twitter chat explores what goes behind an effective design Power of Design in a Brand’s Journey was the topic for the initiative, which saw six industry experts discussing the different aspects of design. Taking a slightly different path from hours-long webinars and Zoom meetings, Adgully deployed a Twitter chat between six industry-leading professionals in the design sector on 28 May. The panellists were asked questions to which the panellists responded in the comments section. The Adgully initiative, which was hashtagged #GullyChat on the social media platform, discussed the various functions and research that goes into making a design for a brand.