Advent calendars: Properly meeting expectations to avoid a r

Advent calendars: Properly meeting expectations to avoid a reputation crash



For many brands, advent calendars now have become a must for counting down to the festive holidays in late December. A profitable pre-Christmas operation, they have also become a powerful marketing tool. However, their proliferation might be contradictory with broader commitments, in particular at the environmental level.

Beauty, fashion, gardening, gastronomy, automotive, jewellery, crafts, culture, toys, design... The advent calendar craze has spread to every market sector — or just...

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