Advertisers, let 197 bus shelters be your canvas Advertisers, let 197 bus shelters be your canvas ByNaveen MenezesNaveen Menezes / Updated: May 20, 2021, 06:00 IST BBMP turns down existing contractor’s offer to pay double the current licence fee Advertisement rights on 197 bus shelters located mostly in the prime areas of Bengaluru are up for grabs. The Bruhat Bengaluru Mahanagara Palike (BBMP) plans to float fresh tenders for the prized contract, turning down the existing contractor’s offer to pay double the licence fee. Competing advertisers welcomed BBMP’s decision to award the contract by inviting bids. The 197 bus shelters were mostly built by Sign Post India Private Ltd in January, 2016. The BBMP provided advertisement rights to the private firm for five years in exchange of constructing the bus shelters. The company -- which had bagged 10 out of the 11 packages -- had to also pay a licence fee. This came up to just Rs 30 lakh per annum, which translates to Rs 17,530 per bus shelter.