POLITICO Get POLITICO Communications alerts by email Email Sign Up By signing up you agree to receive email newsletters or updates from POLITICO and you agree to our privacy policy and terms of service. You can unsubscribe at any time and you can contact us here. This sign-up form is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply. 05/12/2021 11:24 AM EDT May 12, 2021 POLITICO Editor-in-Chief Matt Kaminiski spoke with Adweek about the early success of Transition Playbook & the decision to rebrand the newsletter as the West Wing Playbook. “For many publishers, each edition of a newsletter is a microcosm of experiments, testing which headlines work, what articles resonate and whose photos capture clicks.