AIA names former HOOQ Digital marketer as head of PR and marketing Details 14 January 2021 AIA has named Allison Chew as its head of PR, brand and marketing to take on the role previously held on by Joanna Ong-Ash who has started up her own communications firm. Chew (pictured) has over 20 years of experience in the media and advertising industry and was most recently with HOOQ Digital, a joint venture between Singtel, Sony Picture and Warner Bros. As part of the start-up team, she led the brand creation, communications strategy and launched the brand across South and Southeast Asia to drive growth and adoption for the video streaming app. She was also executive producer for HOOQ original content and delivered over 30 hours of content and helmed the HOOQ Filmmakers Guild programme for three years, focused on discovering and developing emerging film talent across South and Southeast Asia.