December 23, 2020 | Africa ImpactAlpha Editor Dmitry Fotiyev ImpactAlpha, Dec 23 – Emerging market entrepreneurs have to thread the needle when pricing their products and services: too low, and they won’t generate the revenues and profits they need to grow; too high and they’ll price themselves out of the very population segments they are targeting for impact. In Senegal’s capital of Dakar, even before COVID-19 hit, one may have noticed the remnants of colorful fast-casual food service points that are now closed down and gathering dust. Tangus, an innovative street food service, aimed to be a hygienic improvement over local neighborhood canteens. The outfit secured numerous locations around Dakar in 2016 and, with much fanfare, commenced serving a mixture of local and Western on-the-go meals.