Several major US quick-service restaurants are featuring Alaska pollock promotions for the Catholic Lenten period this year, a sign not only of fast-food's resilience in the face of the pandemic, but of pollock's success as the go-to option for Lenten promotions. Chains including Wendy’s, Long John Silver’s, BoJangles, Arby’s, Del Taco, Jack-In-The-Box, White Castle, Sonic, Captain D’s, and, of course, McDonald’s are featuring "wild Alaska pollock" as part of their Lent promotions. Several of those popular restaurants this year chose to make the switch from cod or other species to Alaska pollock, according to the Association of Genuine Alaska Pollock Producers' (GAPP), and worked with suppliers to feature tested messages directly out of GAPP's "Wild Alaska Pollock" messaging toolkit.