Alcohol consumption, TV, carbon emissions: 5 interesting stats to start your week We arm you with all the numbers you need to tackle the week ahead. TV viewership up 17% in lockdown UK consumers spent 17% more time watching TV of any form compared to before the first lockdown in 2020, with consumption up 15% during the latest national lockdown alone. According to the IPA’s TouchPoints 2021 data, the share of total media time taken by TV viewing increased from 33% to 37%, as people turned to TV and digital devices for news and entertainment during the 2021 lockdown. Some 66% of TV and video viewing among UK adults was live or recorded, although there is a clear generational divide with 89% of over-55s tuning in, versus 27% of those aged 15 to 34.