29th January 2021 Aldi won the âDrinks Retailer of the Yearâ award at this weekâs Retail Industry Awards 2020. It marks the second time the discounter has won the title, after picking up the same accolade in the 2019 Awards. Judges praised Aldi for its âimpressive track record in democratizing access to premium winesâ, and Retail Industry Awards also commenting on Aldiâs âfocus on providing quality and low pricesâ and âdelivering consistent product innovationâ. A judge also praised Aldiâs Aldiploma, which they said âshould make shoppers more confident about buying quality winesâ. Aldiâs wine category continued its development in 2020 with the launch of its biggest ever premium range of wines, while also strengthening its value range. New product development included a Northern Lights themed gin liqueur, a Super Tuscan wine, and a new brand of botanical gins. It also became the first mainstream supermarket to sell Rose Prosecco.