Algolia Acquires MorphL to Advance Marketing Prowess | Emerg

Algolia Acquires MorphL to Advance Marketing Prowess | Emerging Tech


Jan 26, 2021 5:15 AM PT
Search-as-a-service company Algolia on Monday announced its acquisition of Google DNI-funded machine learning (ML) startup MorphL to fuel Algolia's new artificial intelligence (AI) offering. The company hopes the new service will eliminate barriers to AI implementation and help businesses drive website conversion and personalization.
The acquisition gives Algolia access to a new suite of API-based AI and ML models that enable developers, data scientists, and marketers to predict user intent, personalize online experiences, and create highly-targeted offers. To feed the desire for users' expectations for instant gratification, companies are depending more and more on modern technologies such as AI, according to Algolia.

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