Alibaba initiative to step up product launch assistance By He Wei in Shanghai | chinadaily.com.cn | Updated: 2021-01-12 13:21 Share CLOSE Members of the media attend the Alibaba Group's 11.11 Singles Day global shopping festival at a media center in Hangzhou, Zhejiang province, November 10, 2020. [Photo/Agencies] Alibaba Group has pledged to help 2,000 brands reach the 100 million yuan ($15.42 million) revenue threshold on its Tmall site this year through a dedicated new product launch mechanism. The e-commerce giant is looking to incubate 10,000 new products with 10 million yuan of sales under the so-called Hey Box initiative, where brands leverage consumer insights offered by Tmall to launch new items or speed up product development.