purchase option awareness to increase customer engagement across key Signet Brands COLUMBUS, Ohio, May 18, 2021 /PRNewswire/ -- Alliance Data Systems Corporation (NYSE: ADS) today announced that its Card Services business, has signed a multi-year renewal agreement with Signet Jewelers Limited(NYSE: SIG) to continue providing private label credit card services. Alliance Data is a provider of market-leading payment products and digital solutions, including Bread ® and Comenity-branded financial services, and Signet is the world's largest retailer of diamond jewelry. Alliance Data will continue to provide leading private label credit card programs across Signet's Kay Jewelers, Zales, Jared and Piercing Pagoda banners, with a broad promotional plan offering to support customers' unique needs and preferences. Signet has also implemented credit marketing support via Alliance Data's Enhanced Digital Suite, which incorporates dynamic credit messaging to drive purchase option awareness, better conversion and engagement, supporting Signet's ability to serve customers across a connected commerce experience.