Experts foresee no significant churn post the pandemic. 18 Dec, 2020 - 02:05 PM IST | By indiantelevision.com Team KOLKATA: The Covid2019-induced lockdown was boom time for over-the-top (OTT) players. Making obvious gains at the expense of shut theatres and lack of fresh content on television, SVoD services drew in millions of subscribers who were more than willing to pay for their entertainment, which is why experts believe that there will be no significant churn post-pandemic, thanks to the value proposition offered by OTT platforms. Consequently, the pressure has been on the streaming services to provide more content and ensure they keep delivering to users, pointed out Disney+Hotstar president Sunil Rayan. However, the streamer has taken multiple bets like launching direct-to-digital movies as multiplexes were closed. Although it has been a hectic nine months, it has led to the point where it’s normal for people to come to OTT platforms for most of their entertainment needs.