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We must take India to the world: Sameer Nair

We must take India to the world: Sameer Nair
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Viewing on TV, digital doesn't have to be either-or question

Multi-screen viewing is on the rise and content creators must deal with it.
18 Dec, 2020 - 09:09 AM IST | By indiantelevision.com Team
MUMBAI: For decades, television has been the platform that’s commanded the attention of the maximum number of people in India. However, thanks to cheap mobile data costs and smartphones, there has been a surge in digital video consumption, and audiences are fast changing the way they view content.
With viewers starting to divide their content consumption across TV and digital, it now makes sense for broadcasters to also spread their budgets across both mediums to reach more audiences. ....

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'Value proposition': Why OTT platforms are here to stay

Experts foresee no significant churn post the pandemic.
18 Dec, 2020 - 02:05 PM IST | By indiantelevision.com Team
KOLKATA: The Covid2019-induced lockdown was boom time for over-the-top (OTT) players. Making obvious gains at the expense of shut theatres and lack of fresh content on television, SVoD services drew in millions of subscribers who were more than willing to pay for their entertainment, which is why experts believe that there will be no significant churn post-pandemic, thanks to the value proposition offered by OTT platforms.
Consequently, the pressure has been on the streaming services to provide more content and ensure they keep delivering to users, pointed out Disney+Hotstar president Sunil Rayan. However, the streamer has taken multiple bets like launching direct-to-digital movies as multiplexes were closed. Although it has been a hectic nine months, it has led to the point where it’s normal for people to come to OTT platforms fo ....

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Media Industry Has Potential To Grow To $100 Billion In 10 Years: Star & Disney India MD K Madhavan

Media industry has potential to grow to $100 billion in 10 years: Star & Disney India MD K Madhavan
While talking about the industry potential, Madhavan said television penetration in India is only 70 percent and has huge space to grow.
PTI
December 18, 2020 / 09:30 PM IST
The media and entertainment industry has humongous potential in India and can grow up to four times to $100 billion in the next 10 years, said Star & Disney India Managing Director K Madhavan. The audience demand for entertainment is only going up and the mode of distribution has changed for the industry, he said in his valedictory address in the Big Picture Summit organised by industry body CII. ....

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Media industry has potential to grow to USD 100 billion in 10 years: Star & Disney India MD

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Media industry has potential to grow to USD 100 billion in 10 years: Star & Disney India MDPTI
Last Updated: Dec 18, 2020, 08:52 PM IST
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The audience demand for entertainment is only going up and the mode of distribution has changed for the industry, he said in his valedictory address in the Big Picture Summit organised by industry body CII.
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NEW DELHI: The media and entertainment industry has humongous potential in India and can grow up to four times to USD 100 billion in the next 10 years, said Star & Disney India Managing Director K Madhavan. ....

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