What you need to know Amazon's Prime Now app will be discontinued by the end of this year. The Prime Now service was launched in 2014. If you want fast delivery on groceries or other products, you can now order them directly from the Amazon app or website. Amazon's Prime Now app, which allows Prime members to get "ultra-fast" two-hour delivery on a wide range of products, will be discontinued by the end of this year. Along with the app, Amazon is also retiring the Prime Now website. Amazon is moving Prime Now onto the Amazon app and website to "make the experience even more seamless for customers." Prime members can now get two-hour delivery on groceries, household essentials, books, and more from "one convenient location." If you want to shop Amazon Fresh or Whole Foods Market, all you need to do is search for the stores on the Amazon website or the Amazon shopping app.